Suitsupply

What are the strengths that a successful Dutch company such as Suitsupply has? What are their weaknesses and how can they profit from them in the near future? How can the company grow from having 30 stores to 300 in a period of ten years? Those are the challenges addressed in this project developed in collaboration with Evelien Griffioen, Joost van Hoof, Stephanie Kool, Wouter Volkers and Rachel Wu, under the BPS course of the Strategic Product Design master in TU Delft. Strategy to enforce touchpoints and diversify services: The strategy developed to reach the new goal is comprised of two steps. The first step is to enforce the brand touchpoints in order for them to deliver more suitable services for their customers, help the brand to generate market awareness in social media and build new customer feedback channels. The second step is to diversify the brand product and service offering to their market by using the same business model approach; with this, new stores with diverse offerings to the market will be successfully opened. The experience of the SUITSUPPLY client will be enriched and the company will be able to expand its market share and reach their new strategic goal. Suitsupply main goal is to grow exponentially in the upcoming years, 500 stores for 2018, the proposed strategy reframes this goal and sets it to 300 stores. Analysis of the company (fragment)

Brand touchpoints

New proposed touchpoint

New proposed services

New service example

Posted on Saturday, January 29th, 2011 at %I:%M %p. Filed under: Projects and strategies RSS 2.0 feed.