Design the New Business
Design the New Business is a film that documents the relationship between design and business and the way they are interacting and changing each other. Erik Roscam from Zilver Innovation came up with the idea (shall I say challenge?) of gathering a group of students from the Strategic Product Design master program at TU Delft to do a documentary. The goal was to do a film in short period of time, with a very limited amount of resources and with people (designers) that didn’t have any idea of how to do a film. And we did it. The project was done together with Erik van Bergen, Esra Gokgoz, Gunjan Singh, Juan David Martin and Marta Ferreira de Sá. An extremely diverse and international group. My personal role in the project was equally diverse, I was the social media manager, webpage administrator and designer, interviewer, editor and director of the movie. Most of these responsibilities were shared with different team members in different moments and degrees. The movie was fully released in March 2012 and was showcased in film festivals such as: A design film festival, Film + Design Festival and more. You can watch the full film with english, spanish and portuguese. For more information about this project please visit designthenewbusiness.com Enjoy!
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