- Hide menu

Projects and strategies

Design the New Business is a film that documents the relationship between design and business and the way they are interacting and changing each other. Erik Roscam from Zilver Innovation came up with the idea (shall I say challenge?) of gathering a group of students from the Strategic Product Design master program at TU Delft [...]

Research project that I did together with Marta Sá, Gijs Kunst, Geert van der Linden and Robert Peterson about the impact of design policies in countries competitiveness. You can download the article here.

Toctoc is an organization founded in 2009 by Miguel Melgarejo in collaboration with other Mexican designers initiated to bring together the creative talent based in Monterrey, Mexico to share, discuss and promote the design within the community. The community is currently conformed by more than 3,000 people, among which students, professionals, entrepreneurs and enthusiasts of [...]

How can a company like DSM become the most sustainable company in the world? What role can design play in this transformation? Project under development.

What are the strengths that a successful Dutch company such as Suitsupply has? What are their weaknesses and how can they profit from them in the near future? How can the company grow from having 30 stores to 300 in a period of ten years? Those are the challenges addressed in this project developed in [...]