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What I do

New sanitation system for urban slums in India developed for the TU Delft chapter of the Reinvent the Toilet Challenge of the Bill & Melinda Gates Foundation. Master’s graduation project.

Design the New Business is a film that documents the relationship between design and business and the way they are interacting and changing each other.

Concept developed together with Gijs Kunst, Julia Calbetó, Juanjo López and Joris Nielander for the ROCA Innovation Lab.

Research project that I did together with Marta Sá, Gijs Kunst, Geert van der Linden and Robert Peterson about the impact of design policies in countries competitiveness. You can download the article here.

Toctoc is an organization founded in 2009 by Miguel Melgarejo in collaboration with other Mexican designersinitiated to bring together the creative talent based in Monterrey, Mexico to share, discuss and promote the design within the community.

How can a company like DSM become the most sustainable company in the world? What role can design play in this transformation? DSM Living sustainably

What are the strengths that a successful Dutch company such as Suitsupply has? What are their weaknesses and how can they profit from them in the near future? How can the company grow from having 30 stores to 300 in a period of ten years?

A couple of years ago I heard that it was relatively common for Mexican inmates to tattoo an image of the Guadalupe Virgin (and another saints and figures) in places where they didn’t wanted to get hit, evidently, in a deeply religious country as Mexico, god, saints and virgin’s images inspire respect, no one wants [...]

Light earrings inspired by bird feathers. Plain and perforated versions. Part of MoMA Destination: Mexico; Available in their stores.  Available in different color combinations. Manufactured by: DIACRIL S.A. DE C.V. Interested? Contact me       Photos by Vero Valdés and Enrique Woolfolk and MoMA.

Intervention of the Kartell’s Bourgie lamp for “Kartell Loves México”, auctioned in the Soumaya Museum in Mexico city…

Provocative bookmarks designed to invite the readers to return to their book. Part of MoMA Destination: Mexico; Available in their stores. Interested? Contact me. Manufactured by: DIACRIL S.A. DE C.V

Axixa (urine in nahuatl) is a conceptual public urinal that maintains the shape that a leak leaves in a wall in order to generate a permanent mark in public streets or places where people can urinate and participate in a manifestation in which the disposal itself becomes part of the public life. Featured on “1,000 [...]

Mexican company Diacril needed a new product to diversify its offer and that they could manufacture using their CNC router machine without interfering with their regular production, I was asked to develop the entire project which included the design of the product line, the manufacture files and details, the graphic identity of brand and the [...]

Milagritos are part of a Mexican and Latin American religious tradition that consists of material offerings made to Saints who grant something they were asked for, as the healing of specific body parts,favors,etc. The project’s intention is to embrace the way that traditional culture had materialized their restlessness, desires and willingness into a public demonstration [...]

Reusable tote bags for the supermarket, illustrated with fresh phrases in english and spanish. Developed with Cristina Gutiérrez. Featured in The Tote Bag book by Jitesh Pate. Photos by Vero Valdés

Lamp made in collaboration with Carmina Santos Bond for the art exposition of the family of the huichol artist Francisco Bautista called TAKAKA+MA WAYEIYARITSIE MIEME (In Memory of Our Ancesters) helded on Aug-Sept 2009 in the Regia Gallery at Monterrey, Nuevo León, México. Photos by Vero Valdés

Purgatory Objects is a series of unique products fabricated from industrial plastic injector’s purge, with the concept of generating value over something that apparently hasn’t.

Pillet is a toilet roll holder and a lamp; it works by accumulating the energy generated by the movement of the roll. Done in collaboration with Alexiz del Toro.

Corachon is an ashtray in form of a real heart. The cigarette leaves stains the product, in representation of the real damage that it causes. The purpose of this product is not to cause a bad impression of the smoker, but to cause a responsible and conscientious consumption. Photo by Héctor Vázquez